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ON AND AFTER JULY M .8,7, BILLBOARD ADVERTISING. WILL BE KNOWN AS 

THE BILLBOARD. 



Vol. IX., No. 2. 



CINCINNATI, MARCH 1, 1897. 



POSTERS vs. SIGNS, 



ie experience with paiut- 
me ten or fifteen year* I 
results of sign 
advertising, and for some three or four 
years I have been noticing the effects of 
the same class of publicity on the same 
classes of goods, only posters were used 
instead of paint 

Well-painted signs are powerful, there 
is no mistaking that fact. For a few days 
.they are powerful. But after a man (a 



times be fails to see it anymore. It i 
there and he continues to pass it, but hi 
don't see it- He foes along a certaii 



built, and he sees it, because 

sees it the first time he passes the wall, 
and possibly the second and tbethird time. 

You post a poster on a billboard, and it 
is seen ; in a few weeks or a month it has 
become shabby and needs renewing ; it is 
renewed but is put elsewhere — on another 
hoard or on another part of the same 
board. If the position of the board is too 
good to exchange for something else, 
there is other paper going upon the same 
board just alongside of your paster, which 



poster. If your p. 



board, the new paper used in i 
being fresher and brighter than it was 
yesterday, calls renewed attention to your 

During the many years that I was sel- 
ling sign space almost exclusively, I. 

inlmsled, noticed every sign I 
passed, and every time I passed it. I got 
to believing that everybody else did the 
same thing. In fact the people I did 
business with, being interfiled in signs, 
did the same thing to a considerable ex- 
tent. And it was only a few years ago 
that I got to seeing things through other 



In '93 toe Adn 
mote wall and bulletin signs in the city of 




Now, suppose you have paid out four 
or five or six hundred dollars for a year's 
painted publicity, in one of the towns that 
does not take kindly to your goods ; the 



it does not pay to keep a stock of goods 

On the other hand, you start in with 
posters ; at the end of thirty days yon 
have spent say fifty or a hundred dollars. 
The goods don't go ; yon can fly the town 
or yon can try another method of adver- 



prominent grocery, or a dozen different 
methods. Yon are out only the first 
month's posting bill. If, finally yon con 
dude that that town won't take your 
. article yon can get a 



find it c 



■ well To cl 



<l just about as 
much as the original painting did. 

Another thing : If your money is lim- 
ited, or if you want to advertise a con- 
siderable portion of the country with a 
a small amount of money, you can post 
for one month and omit a month ; then 

time j-on are_ paying only tor the time 
your paper is on the billboards. 

Bill posting has in the past been con- 
1 on the one-time plan 




on a year's publicity. I wrote to one man 
some months ago Tor rates on a year's bill 
posting. He replied that he "didn't post 
nobody" for more than 15 days, and his 
price was 3c a sheet, I finally w> 



a sheet for 15 days, and 3C a sheet for 



hcrure by any one advertiser. Iplacedtfae 
onier and inspected the work, and I know. 
To people in the trades— the tobacco trade 
ami the advertising trade—the order was 
a wonder. Six months after these signs 
*ere painted and while they were still in 
goal condition .just aa they had been all ' 
along, I visited the city, and met a young 
friend who was engaged In the building 
lin* His business waa such aa to keep 
. n "» the streets in Ma buggy moat of 



doing, and I replied that I had a big deal 
painting Admiral Cigarette throughout 
the entire country. 

"The Admiral Cigarette?" he replied, 
"why they started in here some months 
ago, but I suppose they have quit Chicago ; 
I never see anything more of them. Some 
months ago they were advertising enor- 

When I reminded him that every bit of 
advertising he had seen in the past was 
still in the same places, and that one of 
the sign a was in plain view from ■ 



or trade name. Yon are in 

the milling business, we will say, and you 
have a new flour and you call it Annt 
Jerusha's Flap Jack Flour. It is a good 
thing ; yon know it is a good thing, for all 
your friends who have tried it tell you it 
is a good thing. Yon go into one town 
and you put Aunt Jerusha's Flap Jacks on 
the market and it goes like hot cakes. 
You place i 



to come along and want space and he 
could' t give it to him, etc, etc. Of course 
this is one of the towns that must be 
painted; though some day a bill poster 
who hasn't been ten years dead will hop 
in and put np a good service there.) 



Why does it fall fiat? I dont k 



New York won't go at all in Philadelphia, 
or even in Brooklyn, or Jemy City, 



,hho. Co., of Cincin- 
nati, who make a specialty of posters and 
.hand bills for fairs, want to hear from 



2 



BILLBOARD ADVERTISING. 




DILL POSTERS^ 

„ DEPARTMENT^ 



lot of letter w 



The George Teleston Milling Co., St. 



The American Cereal Company, Akron, 
O , baring passed back to the control of 
putties who managed it several years ago, 
is likely to resume advertising posters 
and bulletins before many months. 

While there Is n complaint that those 
recently in charge have expended enor- 
mous sums for publicity, it will be found 
on investigation that the bulk of the 



is, of course, to be faithful to out door 
advertising, and thus make sore of the 
one profitable form of publicity. 



L- C Pollen is advertising manager oF 
the great J. C Ayer Co.. Lowell, Mass. 

The bnsraeas of James E*. Pepper, Lex- 
ington, Ky., has passed into the hands of 
Mrs. Pepper and a syndicate of British 
capitalists. A company, styled James B. 
Pepper & Company, has been organized to 
conduct the manufacture of the Pepper 
whiskey. Mrs. Pepper will be president 

The Stover Bicycle Mfg Co . of Free- 
pojt. Ills., will use a one-sheet largely 



era. Address the president, F. M. Robin- bill poater, in Canada, and 1 



The bill posters of New Jersey have 
formed a state association. It is called 
the New Jersey Bill Posting and Display 
J. F. O'Mealia, 
; E. Slocomb, 
R. Fitzgerald, 
; J. F. Whitehead, 
Passaic, treasurer. One of the Eastern 
papers, in an account of the meeting, 
gravely asserted that " letters Iwere re- 
ceived and" rend from tbe following peo- 
ple, viz : AL Bryan, of Cincinnati , Wm. 
Campbell, of Chicago ; B. Canal! , of Al- 
bany, and W. Leonard, of Grand Rapids," 
Now that's rather hard on Bailie. We 



And 

what a pity more of them don't exercise 
this talent by writing a letter in the shape 
of an ad, and sending it to various adver- 

eoahtj. I received a letter from J. D. 
sr. of ASheviUe, the other day, 



advertisers, and in good display, would 
have cost Mr. Flummer not more than a 
five-dollar bill. 

And bow strange it is that when one of 
them does make up his mind to put an ad 

say something in the most unnatural way 
possible, instead of writing as he would 
talk when trying to get an advertiser's 



CANADIAN BILL POSTERS 

Cut tins out, sign and mall « to W.V- Scan*, 



-That for c 
advertising purposes, a very large amount 
of lithographic and other printed matter 
for wall posting and exhibition in store 
windows is annually used by your Memo. 

-• -That such goods are not manufac- 
tured in Canada to any extent, bnt im- 
ported from the United States : 

3 That the customs duty on the afore- 
said goods of 15 per cent and i 5 cents per 



THE BILLBOARD'S VICTORY. 

Printers' fat has finally capitulated, 
and will hereafter conduct a department 
devoted exclusively to the billboards. 
This paper has always been the apostle of 
newspaper advertising. It has always 
heretofore preached for publishers exclu- 
sively. It could see nothing commend- 
able, or even legitimate, in any other 
aveiiue to publicity. Despite the fact that 
all the other advertising papers one after 
another gracefully yielded to the inevita- 
ble, Printers' Ink held out stubbornly. 
Bruins, Profitable Adivrtising, Fame, 
Art in Advertising, Push, The Western 
Advertiser, The Advertising World, all 
recognized tbe merits of the poster long 
ago. The Bill Poster, of Chicago, The 
Bill Paster, of Toronto, and Advertising 
Experience came into existence in the 
meantime, and did likewise. And now 
Printers' Ink swings into line and makes 
the victory (our victory) complete. We 
claim the credit, all of it. When we first 



few of tHe leading 



t, bill p 



e, they did n 



r, you hear so little about tbe 



their forthcoming revision of the Canadian 
tariff, may see fit, for the 
before set forth, to rec 
reduction in the duty on imported adver- 
tising matter, as aforesaid, as may in their 



Purely Personal* 

■riof December Mr. Chapman. Sr.. died. Fri- 

to jBj.m. of which Iw.oao is la real estate, the 
nS baal' 1 ** P hV"bee K ^tgitotA at f^toco.' 



herein- sad they ai 



t>»ddrcased*c>'r^"o l"lh FtfBnaMaaaa V ' 
Brownwood, Tex . la a proleaslonat ,„,g, ,., f 
neuter. He own. the bourd. It Brow I1»t£,l __. 
Heaeor & McIMIMUd, ot FMtorla, (J., advise H 
thai they have one thousand leet o! bjards ni.,1 
K "v Ihree-Sheela. 11. s. 

!!?:>!'•.■■ i* 



Q.?lnn 'tn I^P»V^"rt*Ad5! °lo!I"of K victor. cote! 
— ^SiyBtB M^jet Sa™nac!"Mtcf!ti afiti 
poster who also conducts a drug store and a bociV 

note Fred. C. Parker, of Macon. Ma is 

reported lobedulog ■ Rood biulacaa.-i— It * 
Simpson A Son. of Astoria. Oregon, have bought 
out their competitor), and Ibe agenla say ifiry 



for the bill posters of America. She has 
done it, too, in spite of a great many of 
them, for while the battle was thickest, 
when it waS'still anybody's fight, a large 
number of influential bill posters not only 
withdrew, their support, but actively op- 

And yet we' won, and the victoty is en- 
couraging and reassuring. We feel that 
we will now accomplish the object of our 
ambition and see the day when all adver- 
tisers will concede that the billboards are 
the best of all advertising media. Not 
auxilliary, not supplementary, bnt the 
principal— the mainstay— the foundation 
upon which the whole edifice of advertis- 



younxAera. He is very popular in Ionia. — - — 
Col. Burr Robbim. Praidenl of the American 
Bill Polling Co. came out victorious In the ca*c 
in which the ci^sho-_pi inter. John B. JrfTery. 

Pg*g^jv ^^ I " , j4[ le(, h !i y f 1 * •""'aided 

fery B'JKVli'sillf Sill VN'SffotiTi 
e.adc hbobligatlona to col. Rohblns. This ltd 
to suits and count eriuita, and finally to an iu 
dlclment lor perlnri agalun JeHery. The 
charge wu not prosed and he was acquitted 
He tEen instituted this mil Tor J ioo.ooo.oj against 
Col. Robbing .Beglng "bust of prooeu. ?lal,„. 
ing thai [he latter was Instrumental in securing 
Bit indictment. Thecase wmctotrtal Kc-h jtf 
They Kndered°a aen'lrt ^ertlO™ cb^'iin'."''?. 
to3oa. m.. sad resulted In a most complete and 
sweeping victory lor Col. Burr Bobbins, and u 

dismal. Jisanroua defeat /or JeBery. -W s. 

von nK.ol Fa rmcr Cit y. I Us. posti sialej- n to- a s. - - 
Selii.'ii " i?. n "crabc'r h of the ill'. oFoZ^l 
Clco. It, Leonard, of Grand Rapid. -Ill attend 



probabmty larjteiy^compjjecl of Al. Srill.ell- 
Ills., mails circulars, tcprttcrlts'' thr Henry 
gramme prMlcaxr^anT* publishes a pouflry 
bodgtville. Wis., runs s shoe stole, a harness 

shop, a clothing store, and manages the opera 
■. ougfl, lD keep him (airly -ell occu- 



Si the Califor 



indebted to Ml 



comes nearer getting what be pays for— 
all he pays for on the boards than in any 
other known medium. 



y iu'li ':> ; - ■ 11 i!%i3n™rcpn'iM 

.;:.:.:„■,:■;';;.;,: 



Utah, are part leu la rly amloui to aeeiire copies ol 
BILLBOARD ABVIITIBWQ ol the iuuci Novem- 
ber and December, ism and February sad April, 



vned by the hett*. 



died January l"h'. VbbaVaMwfjl £"<xiiii 
ued under lira managemrotot hi. .on Lewis A. 

Oatea. J. M. Knficrtaon. the Mil poster al 

Bowling r.reen, Ky„ I. also the teaaee and msc 



sow that he has been suspected of pos- 
saing a tank of generous dimensions, 
it this is the first time we have ever 




perhaps one of tbe biggest feats ever 
attempted in lithography was accom- 
plished last week by The Metropolitan 
Job Printing Office. The New York 
Journal sent copy for t.ooo iS-sheet pic- 
torial stands in four colors to this Concern 
on Wednesday si ternoon, February 3, with 
the positive requirement that they must 
be delivered tr " *" 



This 



a the billposlers Saturday 



ithograpbic stones 1 



ay the job was completed 
e dead walls ami fences 
s. Tbe stand is a mnii 
,f art.-AVK. York Press. 



BILLBOARD ADVERTISING. 



Pacific Coast Bill Posters. 

TheTMtfc Annual 




Co., of Buffalo; Tfaa Erie, of Erie, Pa.; within the gates arc intently watching 

Johns, of Cleveland ; Calvert, of Detroit; them, regardless of other features of. the 

Carqnevillc, the National, the Central, fair. That these already deeply interested 

Orcutt.andtheGoesCo.inCbicago. Are people 'show increased animation when 

none of these entitled to tank as first- the running races are announced is 

class ? Then take the Riverside, of Mil- equally good evidence that this phase is 

waiikee— Pat Shannon will relish this— highly popular and contributes its full 

The Great Western, and Compton & Sons, share of influence i 
of St. Louis; then Cincinnati, with the 
United States Printing Co., The 
Job Printing Co., I" 



Tlic following applications for member- 
ship were received; G. M. Brush, Peta- 
lunia; L. A. Daniels, Santa Cruz; B. S. 
Moirissey, Marysville; Phoenix B. P. Co., 
John Beck, manager, Phoenix, Arizona; 
Arthur B. Jewett, New Whatcom, Wash.; 
Harry Gear, Paso de Robles; X. H. Wil- 
son, Merced. All were reported upon 
favorably, and the applicants declared 
elected. 

An invitation was received from the 
California Adaigna Co. to participate in a 
ride to and lunch at the Cliff House, on 
Jan, 10. The invitation was accepted. 

The election of officers resulted 
mously as follows: President, W. H. Lee, 
Santa Rosa; Vice President, W. H. Hum. 
phreys. Stockton ; J. H. Simpson, S. F.; 
W. A. Caswell, Sacramento. The officers 
•to then duly installed, the obligation 
being administered by Al. Stilwetl. 

An amendment to the Constitution and 
By-Laws was made by striking out the 
the words, "Advertising Agent or Solici- 
tor," which would leave as eligible to 
membership only the recognized city bill 
posters within the States and Territories 
of the Pabific Coast. 

The California Adsigns Co., of San 
Francisco, was declared to be the only 
authorized soliciting agent on the Pacific 
Coast for the Pacific Coast Bin Posters' 
Association. 

The meeting adjourned to meet at the 
office of the California Adsigns Co of 
San Francisco, July 14th, 1897, 



Rees. of Omaha, has introduced a new 
hapeforadate. It is a novelty that bids 




Truly a little knowledge is a dangerous 
thing. /V-o/toAir^i/a^uiVreallyoHght 




Under the head of Poster Advertising, 
frwfitaMe Advertising — January issue — 
holds forth at some length on poster 
printers. As the article is chiefly remark- 
able for what the author does not know 
•boot his subject, we will only quote 
from it briefly: 




known printer and ™ B 

and complete stock of mechanical con- 
veniences ia located at 33a Clay street, 
between Montgomery and Sanaome 
streets, San Francisco, Cal.. forming one 
of the beat plants on the coast. Although 
one of the youngest of those engaged in 
commercial pursuits in this city, Mr. 
BttRtt has had an abundant and valuable 
experience, which he utilizes to the best 
possible advantage in his business He is 
energetic and fuU of the commendable 
•pirn of enterprise, without which no man 
c«» hope to make a success of himself 
•long business lines. Genial, popular. 
JM* in all his dealings, he is regarded aa 
"* one of the brightest of the younger 
Iwsiniss representatives who keep the ball 
of commercial activity rolling. Mr.Sterett 
comes very naturally by his ability, his 
hitler having been a pioneer and a man 
acknowledged worthin the community, 
ll'» son, who succeeded him, anil whose 
pinirm't is herewith given, ia in every wav 
" «■ irthy descendant of a highly respected 



We will not dispute Prvfitable Adver- 
tising's assertion that the article was not 
written to advertise anyone in particular. 
That is perfectly obvious. One need only 
look at the fourth page of the cover to see 
protestations uf dtsin- 



We wonder, though, if all the rest of 



The Running' Horse at Fairs. 



When our worthy secretary wrote me, 

asking that I prepare a paper on some 
ibject, to submit to this 
leecing, I rashly 

asking for 

the title of my paper, I saw that I had, 
like some indiscreet politicians, promised 
more than I could hope to fully perform, 
and tha 

partially 

intaptea ■ 

I believe firmly that 

he is . . 

entertainment to be maintained and en- 
couraged. It is hard to conceive that 
anyone who has seen the interest mani- 
fested in and the enthusiasm aroused by 
running races among the people at fairs, 
can combat this proposition. 

However famous the trotters and pacers 
contesting for purses, the calling up of 
the runners is always signalled by an 
outburst of warm applause from the 
amphitheatre and the multitude lining 



peting for the p 
(1,000 and u 

Mile and repeat heats, two mile dashes, 
and long distance novelty races, etc, wen 
regularly on the list, with generous purse* 
attached. The bluest racing blood of the 
connt-y only could hope for success in 

no "dnnghfll" possesses. 
Tbose may be regarded as t he "rfci valric 
days" of horse racing, the decadence of 
matter for regret The royal 



the foundation blood of the 



turf. It is accounted a piime merit in the 
car, a surety of his ability to 



heats, if it be known that prominent in 
him is a strain of thoroughbred running 
atock. Is it not possible, therefore, if 
this stock is allowed to become extinct, 
that in time the blood of trotters may 
become diluted and vidaled until the 
family deteriorates. 

popular feature of the fair yielding 



of a mile or less,— should also be features 
of all fairs. 

Annoyances and losses through the 
shirking of entry fees and other tricks of 
latter-day run mux-horse men, doubtless 
degree at least from the 



Let us 

see. We will begin with Boston. I'mjit- 
able Advertising is published there, and 
it does not credit Boston with a siugle 
first class poster printing establishment. 
Yet the great Forbes Lithographing Co. 
is there,* and Walker, too -both unde- 
niably first-class. 

We have little space at our command, 
but we will skim lightly over the rest of 
tile country. Take The Courier Litho. 




that trials of speed arc leading attractions, 
inducing attendance, fair managers are 
on the alert to make this feature as prom- 
inent and comprehensive as possible. 
Evidence of the popularity of all speed 
contests is found in the fact that while 
they are on substantially all the people 



The Board of E 
(Ohio) Fair and Exposition Company, 
have fixed the date for holding their 
annual fair this year for September 7, 3 
and 9. They will hold two summer race 
meetings, July 3 and 4. and July 23 and 30. 
Fast classes and large purses are to be 
the attractions of this season. J 



BILLBOARD ADVERTISING. 




Just about the time this issue of The 
it readers, a special 
" is of the Assod- 

sioo at the Hotel Marlborough, New York 
City, considering the advisability of, and, 




the outcome of this conference. The In- 
ternational has done its part. The balance 
rests with the Associated. No one can 
predict, with confidence, what the result 
will he. At this writing Mr. Campbell 
seems to have the strongest following, 
but the obstructionists are by no means 
wok. 

A strange coincidence is the fact that 
the Associated Press and the United Press 
ly trying to get together, 
ir efforts The Fourth Es~ 



The strangest part of this strange in- 
clination is the fact that the intelligent 
members of the organization are directly 
responsible therefor. The guilty o ies in 
the rank and file are only following the pre- 
cept and example of their leaders. These 
latter, in the conventions, tell at great 
length how they made one advertiser do 
this, compelled another to do that, and so 
He little fellow drinks 

; firmly convinced that 



and tben 

only withheld payment, but roundly be- 
rated the distributor in the bargain. This 



J. K. Garrison, Kingville, Mo.; 
Williams, Box 6S, " 
Wilson & Slanker, River Styx, 
A. R. Whitaker. Triadelpbia. Ohio 
Schug & Co., Post Washington, 
J as. Donaldson, Ithaca, Mid 
A. Whiteside, 

E. H. Karrer, Waukesha, Wis.; 
Miles, Huntington, Ind.; J. H. E 
Ironton, O. This is probably rj 
The list contains the names of those 01 
who liave written us that they were si 





As a preliminary step, we instructed 
one of our representatives to call upon 
Congdon and interview him. Although 
the stationery of the San leads one to 
believe that it is issued from offices in the 
Randolph BuildiDg, Philadelphia, neithtr 
sr Hr. Congdi 



adsdir. 



Gull' 



ip at the 
Members should be in- 
i fact, ordered to be uni- 
formly courteous to all possible patrons. 



Life recently presented a cartoon, de- 
als father. "Papa," said the lad, "please 
don't say mast to me. It makes me feel 
won't all over." The remark aptly illus- 
trates a phase of the charac t er of every 



of course, be firmly declined, but it 
should be done respectfully and with 

torts, and arbitrary demands should be 
vigorously discouraged. They are often 



scholarly and fluent wrilers. In the hands 




found there, 
knew anything of either, 
agent of the building ret 
as one who had rented of 
in 1S93. but who had, to use 
sion, "skipped out owing 



is not in the Philadelphia directory, and, 
though our representative spent the best 
part of three days trying to locate him, 
was unsuccessful, and finally relinquished 

Dr. Lobb could not or would not tell 
where Cougdon could be found. He also 
refused to talk for publication after he 
had learned that our representative was 
connected with The Biuhoard. The 
following day he admitted toagentleman 



If the high-sounding National Distri- 

Fact, its president has betrayed the trust 
imposed in him. If it has no such fouu- 
iation he and his so-called associate ofii- 
ilty of obtaining money under 




nbers of the as 
unreliable ! Could anything be 11 
transparently false? 

Congdon-spseudrwjrgaui/ation an, 



forth in the guise or distributors' associa- 
tions are pernicious evils. Most of them 
are openly fraudulent, some few merely 
chimerical anil Utopian. But the effect of 
both is much the same. They destroy 
the confidence of mem 



right, it is the privilege of bargaining 



tilled .to mu 
They have 
many difficulties, 
been a fertile field for 




They MK 
theui be an 
by every real distributor who ha.- 
ns at ine interest of the craft at heart, 
have The men who launch these fake MB- 
n the ciations, though keeping within the unk- 



BILLBOARD ADVERTISING. 



S 



of the laW, are beneath Contempt, they 
■n llie ulcers, pustules, the chancres of 
llw business, all the more foul from the 
be* ilial 'he cauterizing iron of the courts 
cannot reach them. 

Mr. Cone 11011 '* nlso " lit <"' °f the .?»«. 
Tlif Sua is the official organ of the Na- 
tiiMi^l Distributors' Association, of which 
Mr. Congdon is president. The ps]>er, if 
iil,k-e<l it can he dignified hy such a name, 
i, supposed 10 be issued n.on-hly. 1. 



president and editor, otherwise heis liable 
to wake up some morning and find them 
in an advanced stage of decay. 

We req uest our correspondc nlstorefrain 
from fnrther nietition of this affair. We 
are sick of it. If president Congdon still 
persists in wallowing in this pismire of 



LEFEBVRE'S BUDGET. 




Eisner & Mendelson are getting out a 
new eight-sheet for Johana Hoff s Malt 

Tarrant Seltzer Aperient has a new one- 
sheet in press, edition of 200,000, which 
it is hoped will make many of the boys 
happy. _ 

Some of the members of the New York 
State Association, are strongly opposed to 
the high membership fee proposed by Mr. 
Campbell's paper ; they say somebody will 
be lining their own pockets with the lucre. 



COUNTERFEIT MIH ! iSKSS^- 



Hats, three and sixteen- sheets, placed by 
Hoke. Other paper now being made con- 
taining Jam W's imprint is a one-sheet 
for the Yellow Kid Cigarette, and a six- 
' .Tires; both logo 



THIN, BUT TOUGH £ 



( If course no one expects to find blos- 
soms m a sewer, and it is therefore need- 

-t single article on advertising tliat is 
worthy of serious consideration. 

The .Vn» is simply a stench in the nos- 
trils of decent people, nothing more. 
Hoc is another particularly vile adver- 



Baker's Chocolate has a number of size 



desire to use the billboards. For the 
month of January there was space to burn, 
now all kinds are at a premium. 




ceived by distributors, and organized by 
distributors. It is conducted by distri- 
butors in the interest of distributors. If 
you are a distributor, you will find it an 
advantage to unite with the Association; 
you will also find that we will 1 



11 the officers of the 



printing, postage 
Entirely mutual in 
its workings, and benefits none of its 
In particular but treats all alike. 



1. W. Scott, who is also The 



faced, middle-aged person, who in em- 
ployed in an emporium of that city as "a 
dry goods clerk." Savy ? 

TIPS. 

Try^ErieMeiCo.. BnfTali N. V. 

The following firms advertise for circu- 
lar distributors throughout the country! 
but you'll find that yon most act as agent 
and sell their goods. They allow yon a 
small per cent, to put out a few circulars; 

The Japano Co., Whitehall, wia. 

ktakCta.sal w. zrf sL. s«r vexfc City. 
OlJGIory Co.. Cincinnati, O. 

All such advertfc ements are investigated 
as soon as they appear, by Secretary Jas. 
L. Hill, 150 North Cherry at., Nashville, 
Tend. Members of the I. A. of D. can 




right so! 

W. K. Steinbreuner, 609 Lincoln Inn 
Court, Cincinnati, O. i'ou nerd not en- 
rlose a stamp for a reply. 



an order of dodgers ready for delivery, 
offer to make the delivery yourself, free 
of charge. This will give yon an oppor- 
tunity to bid on the work before other 
ways and means are devised to distribute 
it. It is also advisable to have a card 
like this, to slip into the bundle: 



The American Bill Posting Co., of 
Hrooklyn.have the finest line of Brooklyn 
Ilrirtge space of any of the g: 



Why not hue 



V. Sm D jj I. e£ thirty 

pTioliog iur van just wneir it will do yon 
ihe most good, ml prices mo ^t reasonable. 

D. I. LeFcbvre Advertising Co. 



They do not want addresses. They 
would not know what to do with them 
after they got them. Here is the way it 
goes: You write them and enclose ten 

signed contract in which they agree to 
purchase names from yon at $5 .00 per 100, 
tgo to work- not jost yet 
irepared. Yon mnst buy a 
book which will enable you to 
properly collect and classify the names. 
They have just the very thing. It is made 
especially for this purpose, and they will 
sell it to yon at cost(?), usually from J2.C0 
to 14 00 each. After si 



—you ai 



If yon at _ 
tew of these cards with tl 
he will put them in the bnndl. 
in case you should not be on h, 



d Mfg. Co., 934 Cedar ave,. 




BILLBOARD ADVERTlStNC. 



Andrew Jergens Company, Cincinnati, 
which also recently purchased the plant 
of the Eastman Pet fume Co., Fhiladel- 
sngemeut will not 



swouhf Ian been aioole.^Aud. _„ 

-. Knin'i paper inwi tIMM 
. ■■ . ■ : : ... . :i -i 




The Gihnore Drag Co., of Fletcher, O., 



While in the main, trade offers are unde- 
sirable, still it business is slack they axe 
better than nothing. Under these cir- 
it might be well to write them. 



The Ballard vale i,ithia Spring Water 
Co., of Lawrence,' Mass., will shortly need 

an immense edition of booklets in press. 




distributor. Incidentally he i 

Sterling Remedy Co. , and he is ad venjsing Cascarets and 
No To -Bsc, and doing work, which, in point of effective- 
ness, has probably never been equalled by any distributor 
heretofore. Armed with a supply of booklets and sam- 
ples, be parades the main t tin rough fares of a city attired 
as the very heaviest of heavy dudes. He wears a gigantic 
cane and a diminutive lady's parasol. He is attired in 
immaculate white, and bis garments are of the most ex- 



don to join the I- A_ D. rrw. Clonvb has 

appointed Geo- w\ Vansrckle as a mem^r of 

B°^el^^^^inn.^<L j ^lt goes W illioia 

id mlhuic D. Rajmond Co., of Brooklyn. N Y . 
for sa.™ £XmWU 'weeks*' W 



his own. In this wise they distribute their matter, 
and the amount they put out is astonishing. Mr. 
Jones is an actor of no mean ability. It is a trying 
task to perfectly impersonate snch a ridiculous 
character on the stage. It is infinitely more so on 
a crowded street, bnt he succeeds most admirably. 
Never once does he lose the simply vacant stare of 
a brainless fop, nor forget his precise and mincing 
gait. He puts on the character with the costume, 
and only drops it when he lays the latter aside. It 
„— .. is probably need- 



d thrf* contracts about ready to close. — — 

■ o. N. ¥. by Mr. P. M 



The following from Brains is worthy of 





oM*n«ce?o", 



OMAHA'S COMING FAR. 
An important fair is to be held in 
Omaha next year. It will be known as the 
Trans-Mississippi and I nteruatioDal .Ex- 
position. The board of fifty d: 
chiefly composed of Omaha busine 
It will no doubt be a success, for 1 
r, of the O 

.artment of publicity, and G. M. 



In fine, it is the very best 
kind of advertising, especially in point of quality. In 
the matter of reach, too, it is far greater than one 
would imagine, for it is quite astonishing the number 
of people encountered on a crowded thoroughfare. 

Mr. Jones is in reality an advertising agent and 
contractor. He is on the road ten mouths out of the 
year. He contracts for bill posting, house-to-house 
etc. He is a shrewd 
a bargain, but person- 
ally of a kindly, jovial disposition, a good fellow, in 
all the term implies. There is a bint in his work that 
distributors everywhere will do well to ponder over. 

of house-to-house distributing can be ex- 




E. R. Moore, secretary of the Big Dis- 
trict Fair, at Auimosa, la. , wants to hear 
from special attractions. He will pay 
liberally for novel features with draft to 

Jas. Irwin, Bah way, N. V , baa one of 
the greatest acrobatic acts ei 



8 



BILLBOARD ADVERTISING. 



■ortli, while on the other they are not 
bo do the work for the price, 
d of advertising always ends in 
id ridicule. Good advertising is 
IK more than merely a mechanic's 
vide. It is becoming closely allied to a 
brains, business tact 




Luminous Funis. — I notice' 
a great many queries about luminous 
paints. There are several substances of a 
phosphorescent nature, such as sulphides 
d barium. The 



remitting light in a marked degree. Good 

emitting light for four to six years. It is 
said by scientists that it absorbs 



it business men would put 
y and thought into their 
they do in politics, hard 
for them, would disappear like the 



t recipes for luminous apparently, because it is fashionable, 

paints : Take 3 parts of Dammar varnish While there are many others who are 

to 1 of of luminous sulphide of calcium, favorable to advertising who would do it 

f rontside work ; for inside use. 50 parts if they could see any benefits derived 

of white gelatin, 50 parts of glycerin, 200 therefrom. Whose fault is it that it does 

1 arts of water and 150 parts of luminous not pay f It is both the advertisers' and 

sulphide of calcium. The varnish should the people who do the work. On the one 

he pure to give the best results. No var- aide they are not willing to pay what it is 



A cheap siring for rough, weather- beat- 
en hoards may be made by dissolving 
shellac in sal-soda and adding some heavy- 
bodied pigment. This size will slick to 
grease spots. Linseed oil may be added 
if desired. Lime water and linseed oil 



half. 

To make isinglass size, for glass gilding, 
take distilled water and bring to a boil in 
a clean tin vessel. Put in a piece of isin- 
glass about the siie of a nickel to each 
qnart of water and boil down to about 
one-half and filter through clean niter 



Itnrtnr.at I* Kay. III*., is 
Tin: Stiltw-" ■-<■■ ' - 



The Paris Exposition of 1900 will add n 
few novel features that were not seen nt 
the Columbian Exposition. One of them 
will be a bicycle palace. The X-ray will 
also cut quite a figure, if it doesn't get the 
novelty all worn off before that time. 



"All kinds of 



if signs, except poor sign' 
R. Burnitt's letter hep 



is are profitable. Ind Ter. 



BILLBOARD ADVERTISING. 




K. C. t«wia, Director General of the 
Tennessee Centennial, is working a splen- 
did advertising scheme. Every trades or- 
ganization, secret society and political or- 
ganization receives from him a personal 
letter inviting them to convene in Nash- 
ville during 1S97. His letter is supple- 
mented by one each from the Nashville 
Chamber of Commerce; Wm. M. McCart- 
ly, Mayor ot Nashville; Geo. W. Stain ■ 
back, Chairman oF the Board of Public 
Work of Nashville; Nashville City Coun- 
cil ; the three daily papers of Na 
and the Governor of the state, Hon. ?. 
Turney. They are all fiiled-in letters but 

seldom, if era, detect it. It make/quite 



of no other paper which is one half so val- 
uable to the secretary of a fair. Weekly, 
J4.t» per annum. Sa 
Address Turf, Field i 
Building, New York. 

Herman Justi is chief of the bureau of 
Publicity and Promotion (whicb, beingin- 
it) of 



The annual meeting ol the Coshocton County 
grleultunl society, was held Jan 
Itw officer, were elected- The 

by $na.no. Coshocton is one of a very 



NBV RUNNING TRACK. 

V. O. Parmer it the Head of a Cat 



W. O. Parma, Capt Jack Price, to- 
gether with a number of other noted 
turfmen, have purchased I 
Park, of Detroit, a 
purpose of ci 



Mr. Parmer, who it to be the general 
manager and secretary of the course, 
is now at Detroit, superintending the 
improvements of the park property. 

will spend feo.ooo on 



the undertaking is backed 
wealth; Detroit men, and is to be 



the Tennessee Centennial. 

There is but one change in the official 
roster of the Bay State Fair, at Worcester, 
Mass., that is of President, Mr. Warren 
C- Jewett having been elected. The date 
of the 1897 meeting of this association has 
not yet been decided, but will 
be the first week in September. Mr. John 
B. Bowker is still secretary of 
tion, and with his well known enterprise 
and executive ability there can be no 
doubt of flattering success for the 1897 



_ of the Ohio Valley 
Fair Circuit, was held at Cbillieothe, 
Monday, and decided upon the dates of 
' be held in the different towns 

The following delegates were present : 
Mr. Z. Taylor Sturgeon, Lancaster; Ad. C 
of Newark; R. C- Mallow, of 
Washington C H. ; Edgar F. Draper, of 
Portsmouth; James K. Fitzgibbon, of 
Newark, A. E. Seymour, of Newark; J. 



size of her appropriation for the Center* 



Cbas.F. Ansell, 1 S3 Washington Street, 
Chicago, Ills., prints all kinds of tickets 
and tags for fairs and expositions. 

Col. E. Daniel Boone, the lion I 



The Globe Ticket Co., of Philadelphia, 
mate a specialty of muslin banners for 
faiis. 

Col. A. B. de Frece, of New York City, 
has managed more than one hundred fairs, 
which have brought in not less than 
(3,000.000. 

The Donaldson Litbo. Co., of Cincin- 
nati, are the largest printers of fair pos- 
ters in the world. 



eil -something that wit] outdo Die Eiffel 
Tower. For her 1900 Exhibition, a City 
■ ■■' Gold is to be constructed, which will 
illustrate Hie whole history of gold, and 
contain replicas of famous golden objects, 
such as the golden calf, the golden bug. 
and Atalunta's golden apples. Thefeefor 
inlering this city will surely be a golden 
• "in, and the public will no doubt repay 
themselves by chipping off bits of the 
P*ten walls. 



H subscribe for Ti,rf, Field a«d Farm, 
ey ore missing a good thing. We know 




10 



BILLBOARD ADVERTtSINlJ. 



eonuencioris, 

Tern, etktnttoM, etc. 



Qanbory^ Di^ilW^ Fair «M SH Rnl 



Terre HanEe Imf fair ^AnR 30 lo 5epl 

Coburg Ont Aug 31 to Sept?' ^ 
Champion 111 Aug 31 10 Sept 3 

Vermin! B □ d Northern N™ V. 

Kacina Circuit Burhnglon Aug 11 ta S. 
plallsburR Sep* 7 fo IO Canton Sept 14 



SrSH^Sfl^lSi} Ang.¥>to Sept 3 WT 
IOWA. 

Belle Flam Big Foot Fur Awn Aug j to Sep I 



^ Horse Shows. 
Expositions. 

Ne. YoifcN V Inter .n Ereailionso! u 
Ltcoi Lice d April 7 to Slay 4 

IioTi»i Eipoiitlea, June [-Sot 30, IB^S 

Races. 



Reading Pa Sept 71 



Bursas" 




Atlantic City. N.I. seen 

IJ-aW J. EaMard Carroll, MXf. Albi-y'. 
Chjago M lllinoii ^^, t ^" Xy ^ Mi j 

B^^otfo LTtT.nB^^cln^^DcTih!" 
tiou^July 17-jS, 1857. W. J. Albrccht, tee'y. 

Cincinnati 0 B Brolhei bood of I-ocomolive Kire- 

Naa^lle Teno l>uodrymen . ^ '^'°«» J A "= 
janc7^z4 CDlJ BOBrjnn Director General 



."^"jockt^ S?"wc^Wnc part 
Lalooiajociey Club Ky May 24 to June j6 

Gra.cMHl t. I Brooklyn Jockey Cloh Sonne 
meeting May ji lo Jair 19 Fad meeting Sept 



io spring C< 
otfc Juur°- 
rd Ont J 



Springfield 111 State Fair Sept 2> to Oct 2 

^~^Sn^l«iti^ club Sprins 



Medford Mass ^Oot 1J to It 
Salem O July j lo 4 and July i; 
Newark 0 June 29 to July 1 
nsssasBD? 0 J jfuly " lo JO 



Ticket Areata^ 



j joiy ii 



The fakir grounds at Richmond, Va, 
were sold nt public suction on February 
7th, and were bought in by CoL J. F. 



Joseph 
(700. 



1. of 

On the grounds tl 



■ wfflbtfl oVrned 



FKN H SYLVAJNIA. 

P Lrtig^i n> Air socy Sep 




Sep .(to 17 Dibram. pre 

Poultry Shows, 

■Mt ItOlVBl JOM Jot* BU ** * — 

'-■—-own M ? Adirondack Poultry 

Dog Shows, 




Brains - Experience - Capital. 



All are needed in a 
Brains and Eiperience "to burn," 
quantity of Capital to assure the bill poster of prompt 
payments on all orders. 

The bill posters know me and like my methods, and 
that's why it will pay YOU to place your business id 

In regard to special prices. — Being known as quick 
pay, I have the advantage of every special rate that is 
ever offered. On a series of towns I can usually save 
you some money, to say nothing of the other advan- 
tages. But I never name a special rate on a single 
town, unless the bill poster specially authorizes it 

I place your posters in every city, town and village 
that has a reliable bill poster. And I know the ones 



SAM W. HOKE, 107 w. 38th si.. Hn m. 



Second meeting Aug 9 to 13 



MIODLETOWN Advertising Co. 

THOMAS KAIN, Manager. 

88 South St., MIODLETOWN, N. Y., 

Distributors and 
General Advertisers. 



■sssrvs ■BSE""-" 0 



City 15,000; County 07,760. 



6tUBOARD ADVERTISING. 



li 



Christmas Billboard, 1897 



During the year 1897 The Billboard will 
This wall be the Christmas Special, — re- 
sist of 56 



56 pages, handsomely illustrated, and will have an ill) 

superbly lithographed in colors It will retail at 25c 

^Ive^iuE rates win be |fle per Afat, lint, with 20 per cut ai 



__ be made from these rmcea, and no discounts of any 
kind. Copy for advertisements on lithographed pages must reach us not 
■ later tLan Nov. T. Last form closes Nov. 22. She of type page, 9#xiz.jf. 



2.C UP-TO-DATE ADVERISER Saajssfi 

Before placing your order, write 

THE ADV. NOVELTY CO. e 

Cincinnati, ohio. i £ZL^_r22^£: 



"sssra.- 

OQDE/V <£ CO.. 



Mont. Carlo, Etc. 

. taunt Factm? la D. S. 

185 Clark Stn 



RICHMOND, KY. 



One of the richest, test and 



Central Kentucky. No other 
town responds so quickly to 
announcements on the bill 
boards. No other town can 
boast of a better bill posting 



Send your paper to the city 



W, P, 



BAXTER 



CRITTENDEN & CO., 

City Bill Posters and Distributors, 
CENTRALIA, ILL. 



m BLOCK 

m and TYPE 

H POSTERS 

SKJSSfil are our specialty. 

Any Size. — Any Style. Any Coler. 



SEND FOR SAMPLES AND PRICE LIST. 

HENNEGAN & CO. 

CINCINNATI, OHIO. 



CMCUUM DISTRIBUTORS . 



liable and prompt. Their nam: 
tent yon Aw. Witar" - 

G5S*j — 



-"-lied Tot Ji ofi- m per amy Tor WA 



A Magazine 
for Advertisers. 

tram v.riou, n»dlu»: =h»Yit at. ta 
^l!EiS* ™ n™ taar 

Advertising; 
Experience, 

tobsciiplioii price. 

Send 10 Cents, 

for nmple copy. Mo Ire* mjtm, 

or Send One Dollar. 
Advertising Experience, 



TO BILL POSTERS AND ADVERTISING MEN: 



$ 



I have noticed several instances of bill posters and others, 
whose names contain the letter S, appropriating- my trade- 
mark, the 5, in connection with their names. This is to 
give full legal notice that this trade-mark is mine and 



instructed to at 
thtUw. 

SAM V. HOKE, Pater Gmtrattor. 

J07 West 28tt. St, Ni» York. 



ATTENTION 



BILL POSTERS! 



We make all kinds of Special Stand Paper for Commercial Advertising, I 



IWrs. in from 6 ti ._ . 

atan.is. 0 ui work is all descriptive, and made on the best poster paper made. W 
«tn ■ -u- trolling and shading, to imitate the finest of lithographing. 

- ike ami send you a fine jo-sheet aa 
oik to be hail ; all it requires Ii 



uui worn is ail descriptive, ana maae i 
deho.iv scrolling and shading, to imitate the fin 
Os. receipt of Ji.oo and your copy we will n 
g^and, 4x S , i u colors. There is lots of local 



CO., 201-3 Main St, OTTAWA, ILLS. 



1 AGENTS WANTED S5SS~ 

• HIGH GRADE TOILET SOAPS AND PERFUMES, 

You can start a profitable business without any capita], provided you sen* 
us written two recognized responsible business men of your town or city 
and mention in what pu b lica t ion yon saw. this advertisement. 

THE MIHETEAUX SOAP & CHEMICAL CO., tSSS^i 



FRANK M. DBPBL, 

BILL POSTER AND PAINTER; ALSO CIRCULAR DISTRIBUTOR, 



SEEDMENi^g 

ti.oo.alldiBennt. Cirrul»ri miSrf_ 



12 



BILLBOARD ADVERTISING. 



Indiana, Pa. H.K.Apple, 



Classified Advertisements 

BILL FOSTERS' DIRECTORY. 



Woodland, CaL 



Waukesha. Wis. 



ford. Can. ' Pop. 11,000. 
«. Smith 4 Vo„ Bill Fastrn-and Uh 
or., own and conirol OT.OOtt 1«l o 



Lu Verne, Minn. Pop. 3,000. 

o»n» M. haar, UIIJ Poster and Dlslrlt 

Bo twa. 

Clarksburg, W. Va., Pop. 6,000 
w I*. De 1ID1I , City Bin rater an 5 Diatrib- 



Butce, Mont j W. *L Kenartck, o ^ 

BU?rat£^lnrlb'aton ana sign pain 



Santa, Po, N- M-, A. M. I 

BhTrater, Tacker^Bnd^J'l 



I^rain^O.^P. J^unuth, 31BBIn at n9 _ 

I*ramie, Wyo. — — 

h . R Root, Hit. Opera Boom »nd an bill 

(■,■■■■■:- I ,!i»..rl],uL,.r ^-!. 



Fred. WIEn.Blil Pouter. Ml: 



H. Y., P. ts. MunrOO. 



3. N. Y. 'JA Mechanic St. 



q, Iowa. Wm. s. Hart & Co. 
no. Oontrol alt anace. Including 
l-iunn and Fair Groanda.. Oood 



Nanaimo, British Col. Pop. 7,000. 



Port Wayno City Bill Posting Co. 
Theatrical and tsiy Mil Poalern. THutri. 
bating and Advertlirtng Agenta. work 
nromptly and properly executed. 
FUST WAYNE,jfiD. C K. Woodwortfc. 



Lima. Ohio. POP. 20,000, 



Memphis, ta hw. 

VaoBenreniUD, Bl 



oiofall bill boards In 



■ 



Hewport, Kj^jO. i^S^J,^.^"; 



ete. iCTronltlgtowna.) For. 35.0 0 f, 



Tu^r^Artiona.a.OOO ft. of boards 



Delaware, O. G. dVMc Quire, 

raty an f— tee and iH«m»i~r 
HtavaiiKsr. Minn ~ 

OleHoiiD. Bill Pr-ltr and IHetrthnn.r nff7 
KvanBv^e^Ind^75,OO0u Licensed. 



LEE Pop. 15.000. 



Aurora, Hie. 

l airai Pon.ai.Oun. 



DISTRIB OTERS ' DIRECTOR Y. 



Classified Advertisements 



Spj inedalo. 



Grand Kapias, « 



Newport, Ky. 



Paterson, H. J-, Population 98,000. 

Ahrairi H. Fosr. UlBtribuU V. M HBinbpreh 

Willianuport, Pa. 



W^nona, c Miim. R Pop. 25,00a 



bBJM City. Mo. Pop. 300,000. 
Midland Art vert' Blue Co.. JoeephlHeld, Met 
Distributing, Tacking. SiHaWnZiS 



Boston, Mass. Fop 500,000. 

iju'i Brandt. Plmrtbulor. 5 Heath ate. || 
Pop. 16,000 
tr and dtatrlbu. 



Butland^ Vr., m. lr * b ^||^j 



ParkerHtrarg, W. Va., Pop. 15,000 



The Uetropolla 



Atlanta, Qa,, 124 Hoynes St. ^ 



Terrs Haute, Ind. 

M. Diahon. Distributing, 29S..ulh 



tfSclrJttiSr 



adJoVn 



Bangor. Mu., and Neighboring 

Cities. Pop. 40,000. 

Pirtrlbutor and Bl K o Painter, reliable po~ 



Cincinnati i O. 



Fcranton. Pa.. 664 Deacon St 

rk is guaranteed, an, MO pMpli IIUaE 



Jackson. Ga.C. A.Henderaon&Co. 

"ember I. A. uf P.. advertising atenu 
Terrlli.ry z Atl^'iii " ■ 
IJ ' B j t Urove, Jne 

=2~2 



Pittaburg, Pa. Pop. 500,000. 

'^''^ALLEGHENY. 



DI3TRI BUTOKS. 



Mattapan, Mass. D. L. Gushing, 
nlar lllwr lbmor and lien . Advertiser 

Fli 



Menomoni e , Wis. 

Flint & Thompson, ^ 

, ton application. 



Milford, M 



*?1 



>p. 9.000. 



Blaney, Wm. E., Box 390, Haver- 
hill, Ma as. 097 
Boardman, M P., 2564 Emerald St., 



1, Hewton, Ma a 



Bond, of Boston, 16 Central Street. 
Day, Chas. n., Whitneyville, Conn. 

^wlTt^^"stimw?BMg?Los Angeles. Cal, 
ISirboro?j^ l y'ArEu5^'B?a^^ 



POSTER PRINTERS. 



and 77 La nalle A 

^^^rin55^[^Bn.nl(o^^nUjio' ° h '° 

Dando Printing and Pi Dllshlne-Co 
34 S. 3rd St.. Philadelphia, Pa. 
The Donaldson Litho. Co., Cln'tl, 0. 

Eichoer & Co, Baltimore 

Enquirer Jot? Prtnt. Co., Cm'ii, o. 

Frandi & valentine, 517 Clay, Se'n Francis™ 
Feeo Press Shnw Print., Detroit. 

Gillie Sho- Pljts, Ut WMtlcttL JJe~ BStK**** 

Ooa*' UHBOa, ui Monroe. Chicago 

04, Am^Eng S Print Co. 57 Beeliiaan, New <fOA 

Hober, P. t., Fond du la-^ Wta 

Henneean ft Co., Cincinnati, Ohio. 



K!^ , ?sa« , s. , saia»&, 

m™« Mlho. Co The H.C. J4i wen Mlh «. 
Marr?!on^ho,.*Prta' ^C«froit S 'M^b' , ' e '° nd 

The Peu-i Printing and Pnblishina; 
Co., 60S Ssnaom St., Philadelpbia 

ISoncer Priming Co.. 114 Jeffcnoq. Seattle, Wash 
Planet Show Print. Chatham. OnL. Canaiia. 



I.. l4.-.MU:i.ocjt..Ch cago 



MURAL SIGNS AND PAINTED BULLETINS 



Boston Advcrliaing Co., 8 BromBeld St. 
The New IMUJ Brooklyn Ade. Sign Co., 
Ueere A FHzpatrick, ijs s. sih >L 
Tin John Chapman Sons Co . in Looirworth a. 




BILLBOARD ADVERTISING. 



13 



WANTED L 

BRIGHT YOUNG MEN 



Can make from $12.00 to $76.00 per week 
selling our pasters on commission. We have 
posters for every branch of the retail trade, such 
as clothiers, hatters, dentists, milliners, boot and 
grocers, tobacconists, 



These posters afford the very best advertis- 
ing that it is possible to obtain. They are apt, 
striking, beautiful, and sell at sight. WE 
WANT AGENTS TO TRAVEL AND 
TAKE ORDERS. We want young men, 
between 21 and 25 7«ars of age. To all such 
that write us, giving reference, we will send 
all n ece ssa r y instructions, information, etc., and 
a set of samples that cost us $2 1 .75. We ask 
no deposits, request no stamps for reply, but 
we do insist upon being fully satisfied that in- 
quiries come from men who really desire em- 
ployment. Those that are merely inspired by 
idle curiosity will not be considered. The work 
is easy, pleasant and congenial. Our solicitors 
have the assistance and advice of the city bill 
poster in every town. Write quick. 



CINCINNATI, O. 



THE DONALDSON 
LITHO CO. 



Bill Posters' Paste Brushes. 




SEWO rOUH ORDERS TO 



The 



The Babbitt Entry and Reeerd System. 

INGENIOUS »« SIMPLE 9«5 PRACTICAL 

The Babbitt Ticket Account Book. 

PRACTICAL 9C SIMPLE »C INGENIOUS 

FAIR MANAGERS 



SOUTHERN ADVERTISING GO. «™ 

BOWLING GREEN, KY. 

P 

$ Bill Posting 



Manager "Soilnem MnMl! Co.," BOWLING GREEN. IX 



MADISON. WIS. 



For $182,00 

Iwtu pise 
HatmUo 
the boo. 



place a booklet In every home in Cincinnati 
Hamilton county. There are exactly 121,358 homes. About 13,500 of 
ie booklets sliould be printed in German, to bring the best results. I 
Know Cincinnati thoroughly, aud I know how to cover it expeditiously and 
eeonoinically. ucinriait families are large : tbey average five members 
each, rrgv, you reaeh 6u6,7yo people through toy bouse 10- house distributing 



NOTKIMS EXCELS THE SERVICE RENDERED it THE 

BINGHAMTON SSff' 

CONTRACTORS FOR 

OUT-DOOR ADVERTISING 

HN ALL ITS BRANCHES. ^^^^^ 

P. M. COOLEY, Mgr., BIN6HMT0N, N. T. 



W. Hi 



Steinbrenner 



ROOM 609. LINCOLN INN COURT. 519 MAIN 5 



1391. HggjrBjg! Mgjg jj hlln » ho NnrtlM while to w.lta." 1QQ7. 

THE HUSTLER ADVERTISING CO. 
OUT-G 
IN ALL I 



CINCINNATI, 0. 



r-DOOR ADVERTISING n,„i,„.h,| 
ALL ITS BRANCHES. ■SffSST'l 

W. H. case. Mamas... \ 
it. FORT WAYNE. INDJ 



BILLBOARD ADVERTISING. 



The Ad-Writer 



SAMPLE COPY 
TO--YOU. FREE. 

H. H. PARAMORE, Editor, 
£0 Ofivt St, St- Locriv 



Tucker's Magic Stove Polish 



G.F. 



"Oik IRhkm PImx." 

WE paint pictorial advertising signs, 
society silk banners, Show canvas. 




C. TI. Smith & Co., 
Brantford, Canada. ' 



A. E. BENT LEY, 



fJashville Distributing apd Advertising Co., 



tao m lf. Cherry Street. WASflV/lLB, TBKW. 



117 IAHES L. MILL. Mgr. 



FOR SALE: 



Posting Plant in Maryland. located at Frederick, a 
— BILL POSTING CO, 
all theatrical 



i Water and Bottling Plant, now 
supplying 8-io of the soda drank in the town, which, if ran in connection 
irith posting, proves a young gold mine. Both plants ran nnder the same 
roof. Will sell for cash within the next 6b days, f 2,500, no more, no less. 



If yon 

: b. 



P. 0. Box 244, 



E. S. CARPENTER, 
RELIABLE BILL POSTER 
DANIELSON, CONN. 



!, No. 5 Music Hall Block. 



MARION J™": MARION, 0. 



BURKE 6. SARGENT. PROPR'S. 



J. S. 6RAIG, 




AVENUE, 

HASTINGS. NEB. 



a Feet of Boards. 



FOPULATIOS I6 0O0. 




AMYovONfOrTniM? m wmm*x£~ 



CHARLES W. YORK. 
HAVERHILL, MASS. 



C. F. BANCASSER & CO. 



■OH I N NVIt-LE 



HIGOINSVIU.B, MO Pop. s.oto 

RICC BROS.. 

Theonly licensed BILL POSTERS in Ihtcily. 
"-"•"I) sod own fi hiLlbo.nl. and .dvtrtisinr 



Philip B. Oliver, 

Licensed City BILL POSTER. 

A WD DISTRIBUTOR. 



319 Cherry St, FINDLAY, 0. 



CROSBY 

HDVERTIS1NG 

SIGNS, 

M97 PATERSON, N.J. 



NIGHT 0 DAY. 

That is jnst the way we are work 



H.J. 



TRENTON, NEW 

The Trenton Bill Posting Co. 



BILLBOARD ADVERTISING. 



15 



Business 

H save* money ly iHacavcting the bat 
*Tr lieuls pfrticjliitf upon 
IMriN . Ottlw R«iUi.e, BuslMi. run- 



tinnlcil men on office and business Ionics ; 
OVP1CE RmQBD. comainini llluJlrated de- 

?ce or aovkktiscko. pre»efnins 
(-.1 1 puMicily . In.nrrTB. 



j In, carefully prepared article* nn a 
liVoF Ihe'anuuntinit practiced in 



13 Aster Place, NEW YORK. 



^Populalion'-^Of City. j.o™: Of Counri' . 1S.500. 

I 0 USDTIU'™ 0 " 7 - 11011 " 
J, Oi It! Hill 111 ADVERTISING 

Si!. IND1AN0LA, IOWA. 



WILL H. LORELLA. 

IDEAL 

Bill Poster and Distributor, 



A. P. MEYERS, 



GLEN WOOD, - IOWA. 



GEO. F, NETHERCOTT, 

BILL POSTER 
DISTRIBUTOR. 



SAGINAW, E. S„ MICH. 




DESIGNERS, 
LITHOGRAPHERS 

AMD- GENERAL 

JOB PRINTERS. 



Our Dale Book lor Season 1896, '97-'9S now ready, 

and will be sent postpaid on receipt of 2B cents. 



The Bill Poster 



JOHN T. WILLIAMS, BILL POSTER. 

346 .Morrison St., PORTLAND, OREOON. 



POSTERS 

OP ALL KINDS, AND 

Hand Bills 



obtained In all America. Write na. 

American Engraving and Printing Co. 



57 BEE KM AN ST., NEW YORK. 



R. B. aOYLAMCB. SecT. 



Jno.H.Jones,PISS^^ 



iNA H. BAER. yag a-a 

ribntt ill tdtFTturint matin. Urk up til 
islnlrustedhLm. Mj circuit (a eight towna. 



1 M. BAER, Distributor, 

lax 477, LA VERNE, MINN. 




DONAT J. LEFEBVI 

reliuble distribdt. 

Of all Mod* af Ad.crllslne Matter 

BOX 483, MANCHESTER, 1 



L. A. DANIELS. 
City Bill Mir and Distributor, 

SANTA CRUZ. CAL. 



FREE I FREEI 

Names and addresses of honest, prompt and 
Tillable Mailing, Distributing. Clipping. Sub- 
scription. Printing. Lots! «d General A K enta, 
furnished fru to Advtrtisrri. too Orralara hon- 

THE HONUMH STAX ADVERTISING ASWN 



CIRCULARS DISTRIBUTED. 



G. F. TUCKER, 

Box 157, SHELDON, MO. 



DILLON'S 

CROSS ROADS 
BILL POSTING 
CO., Normal, Ills. 

Cards. Circulars, Bills, etc., tacked 
and distributed at all prominent 

F^n« d^HrXV^^br. [ 



BILLBOARD ADVERTISING. 
DO YOU INTEND TO ADVERTISE IN 

SAN FRANCISCO, 
OAKLAND, 
and ALAMEDA CO., 



—CALIFORNIA? 



SIEBE & GREEN 



_£L 



Bill Posting and Painted Si 



^PLANTS — L - \% . 
Iltlmnd Market Sts., San Francisco. Branch Office, 3d and Washington Sfe, Oakland. 



->v . fr I ^ '1 tat 

SAN FRANCISCO *SiS17fc' 



350,000 Population. „J J 

10 and 20 l*«Ct H l(| h . 

ALAMEDA CO. M SSSJK55f\ 

150,000 Population. ■ \ ■. 

■ ••■••«mm>..Hmi.......».i. l lll.....i.iil l .' i.j.